Nice post on “Self Publish Books about how Lulu is trying exploit the long tail phenomena through technology.
I’ve written a few posts on Lulu but this adds a bit more meet to the sandwich.
“Apparently Lulu is trying exploit the long tail phenomena through technology. In traditional book publishing business, small, unknown authors/books are all too often a barely-tolerated distraction on the road to getting best authors/sellers. They can cost as much to serve as their richer counterparts but generate less revenue. But modern digital self-publish businesses could be efficient enough to serve small, unknown authors/books who generate no revenue at all. Even if only a tiny fraction of them become profitable, a small percentage of a very large number can still be a big number.
Who is the longest tail in the publishing world? It is our blogs, millions of millions of blogs created by amateur authors and journalists like us.”