— books based on blogs or Web sites — are a growth market for Lulu.
On a recent list of the company’s 100 top-selling books, 20 were based
on content first produced for the Web.
Lulu played up its affinity with bloggers earlier this
year by sponsoring the Blooker Prize, the first literary prize for
blooks. It won Lulu tons of free publicity and played up the company’s
natural affinity with bloggers. “Blogging is self-publishing,” Fraser