Seems like a paradigm shift to me.
A bookseller selling groceries. But then it is not any bookseller.
Amazom has the system, the customers and I guess a box of cereal is not much different than a book.
Since the Grocery Store appeared in beta in late May, more than 200,000 customers have tested it, ordering everything from Kashi cereal to Jiffy Pop popcorn. We are now officially opening Amazon Grocery, a store filled with stuff you need and stuff you love, everyday staples and fun new snacks.
There are …
• More than 14,000 nonperishable items–and counting
• All eligible or Amazon Prime and FREE Super Saver Shipping
• Great everyday prices on your favorite brands
• A huge selection of natural and organic products