If any of you have attended my capital raising seminars over the years you will have experienced the strong shift towards obtaining investors through people discovered during “Discovery Sessions”.
Discovery sessions are intensive sessions where followers of the business, founders or technology can be uncovered. Crowdfunding is leading the way here and in effect ASSOB Capital Raisings are successfully because they gather, engage and count followers of the business, founders or technology very successfully.
Read more here: Followers: Raising Capital of $1.5m through 304 followers worth $4804
While some businesses seeking funds get a lucky break and one investor may take out the first round of say $300,000 in one go normally it is a more measured process. Usually it is friends, fans and followers of the business that take the first few parcels, then as time goes on the more professional investors enter the fray.
