Loved this article from StartupSmart
That fringe moment at the end of each meeting. Maybe as you open the car door to go. “Look I’ll get back to you” they say…. but “You should really meet X”.
Recognising that signal is worth gold!
OK so maybe they feel guilty that they cant invest in your business. You are probably best to swallow and mumble “Some will, Some won’t, So what” (then amplify your hearing and wait). That fringe comment, usually coming from guilt, as you say your goodbyes, could lead to your next investor.
“Look I’ll get back to you” they say…. but “You should really meet X”.
Thats why I like this article, it has chosen a moment most people miss. Uncovering these moments is an integral part of every ASSOB “Discovery Session”.